We’ve worked with this company for over 4 years and they were recently purchased by Roofstock, a company valued at 1.94 Billion dollars. Over 87% of their sales come from their blog.
Tenant screening blog gets 39% more organic traffic and over 657,000 more visitors within 1 year of consistent blog content creation.
This tenant screening company’s blog was already on an upward trajectory, but wanted to dominate the market completely and identify topics that were pain points for their customers.
We worked with the Marketing Director to identify topics at the bottom of the sales funnel that would not only increase organic traffic but convert more customers.
We wanted to identify those topics that were pain points for the target audience, so the marketing team could retarget those visitors on different platforms for more conversions.
Additional Notable Wins:
- YoY Growth (Year 1): Add’l 657,440 Yearly Visitors [39% Growth]
- YoY Growth (Year 2): Add’l 16,000 Visitors Monthly [8.5% Growth]
- YoY Growth (Year 3): Add’l 304,874 Yearly Visitors [12% Growth]
Growth Tracking Mechanism:
We track website blog content performance through Google Analytics.