Outcome:
This exotic pet site gained over 20,000 visitors per month within a year using a consistent blog content creation strategy.
Challenge:
Our client came to us with a new exciting niche that we’d never worked in before. We were challenged with identifying content topics that would appeal to the target audience and developing blog content that would attract visitors.
Our Strategy:
We noticed that within this exotic pets niche, there were several subcategories that we could target to cover the topic fully.
We researched competitors to identify low hanging fruit topics that would allow us to get some initial traction within the SERPs. We built content silos in order to interlink between similar topics to make each page stronger and show relevancy.
In order to tackle topics uniquely, our team researched questions that readers were interested in to cover a topic fully and match search intent.
Additional Notable Wins:
- Over 620 top 3 rankings
- Over 2500 keywords ranking on page #1 of Google
Growth Tracking Mechanism:
We track website blog content performance through Google Analytics. We track website ranking data through SEMRush.