Within 6 months of working with Top Level Content, one of the largest lifestyle flooring websites was able to double their Adsense Revenue solely using a blog content strategy.
Within the same time period, website visitors increased by 42%, resulting in 865,000 more visitors.
Our client was new to digital marketing and needed a team that understood how to create helpful blog content as well as an understanding of SEO in order to help that content perform well in search.
He needed a fully managed team that would be able to deliver on strategy and content, while he focused on website optimizations and negotiating partnerships.
We identified the best content opportunities through performing a content gap analysis and also leveraged Google Search Console to discover the best pieces of blog content to update.
We developed unique content briefs that helped our home improvement writing team talk about topics that would be of interest to web readers.
Writing about the right topics helped us to perform very well in search.
Additional Notable Wins:
- New blog content page receiving over 6,700 pageviews per month, within 2 months of publishing
- Content update receives 439% traffic increase within 3 months of updating
Growth Tracking Mechanism:
We track website blog content performance through Google Analytics.