Outcome:
Blog content page update results in 4,000 new visitors within one month. Page gets a 211% increase in organic traffic.
Challenge:
We wanted to dive into opportunities to leverage existing content for explosive results. This page on the client’s website was receiving decent organic traffic but through analysis we identified some key topic opportunities that would increase visibility to this webpage.
Our Strategy:
Our team used our Google Search Console page update strategy. Through GSC analysis we were able to identify some key topics this page had not touched upon, but would be helpful to cover for the web visitor.
By refining the existing content and adding additional topics for a more complete article, we were able to leverage an existing page of content in order to get more visitors to the site.
Additional Notable Wins:
This is not an isolated win. Here are other notable content wins for this site:
- 630% Organic Traffic Increase Within 1 Week (200 more Visitors) (Content Update)
- 709% Organic Traffic Increase Within 1 Month (Over 1k more visitors) (Content Update)
- 549% Organic Traffic Increase With 3 Months (Content Update)
When content updates are performed properly, organic traffic increases follow.
Growth Tracking Mechanism:
We track website blog content performance through Google Analytics.