Outcome:
One month of blog content development resulted in 65,000 new monthly visitors to a pet training and wellness blog within a year of publishing.
Challenge:
In a heavily saturated market, our job was to find key content opportunities for a pet training & wellness blog.
In addition, we had to make sure that blog content was closely aligned with the training values of the website owner.
Our Strategy:
Performing a detailed content gap analysis, we were able to identify key content opportunities that would allow our client to leverage authority within the space to beat competitors in the SERPs.
We identified what keywords our client’s target audience searched for within the SERPs and developed and implemented a blog content plan that would capitalize on our research.
Additional Notable Wins:
- We’ve been working with this client for over a year and have seen steady, explosive growth to their blog.
Growth Tracking Mechanism:
We track blog content performance through SEMRush for clients who do not have Google Analytics data reporting as part of their content plan.
